Recommended reading
We've done a lot of reading in this area and here are the books we've found most useful to further your understanding of the lean methodology, customer discovery, and the business model canvas.
The Mom Test
Rob Fitzpatrick's book is an excellent read that will bring you up to speed on best practices for interviewing customers. Complete with clear, informative examples of what to do and what not to do.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
A visual guide to the basics of the business model canvas. Alex Osterwalder's narrative is approachable and understandable, bringing in real-world examples, making it a great resource to reference as your business continues to develop.
A Curious Mind: The Secret to a Bigger Life
Brian Grazer, producer of films such as 'A Beautiful Mind' and 'Apollo 13' narrates his experiences with curiosity conversations -- conversations with people who interest or inspire. His methods will help you rekindle your curiosity as you discover and perfect your own customer interview style. We strongly recommend the audio version of this book.